July 23, 2012

BCBGMAXAZRIA Pre-Fall 2012 Preview & Luncheon

Brand Spotlight Recap Shopping Uncategorized Washington DC

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last thursday erika and i had the privilege of previewing the BCBGMAXAZRIA Pre-Fall Runway collection before it hits stores this season. a luncheon event, filled with delicious food and amazing fashion, hosted by Amanda Polk and Capitol File Magazine in the Adour restaurant at the St. Regis Hotel in DC. it was the kind of thing you wish you could do everyday.

Lubov Azria, BCBGMAXAZRIA’s leading lady and the Chief Creative Officer of BCBGMAXAZRIAGROUP, opened the event by clarifying the meaning of the term pre-fall, which is summer styles in fall colors (also meaning you don’t have to wait until fall to start purchasing!). she then described her collection as a mixture of lingerie and active wear with an emphasis on movement and how the woman looks as she walks away. she really couldn’t have described it better.

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everyone admiring Cuit’s studded Christian Louboutins (Cuit is the man behind the social media of BCBGMAXAZRIA)

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Lacey Maffettone of A Lacey Perspective was among the many fashionable guests

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quickly, the room filled with color, texture, and movement

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each look was finished off with the Suspender Waist Belt or the Fringe Waist Belt,
which i think we can all agree that these are essential to our wardrobes

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the show’s finale, this moto jacket, was by far a dream piece

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a quick shot with the amazing Lubov. we can’t remember what we were laughing about here, but we just love this picture. from personality to style, she was great. we are all wearing a bit of BCBGMAXAZRIA; us a top and dress, and Lubov is wearing a gown and harness belt. more of our outfit details will be posted tomorrow!

visit our Facebook album for the rest of our snaps from the event, which includes more looks from the Pre-Fall Runway collection as well as how Lubov styles her harness.

All guests received a swag bag filled with Phyto hair care products, Temptu Retouch blush, a BCBGMAXAZRIA bunny iPhone case, eau de parfume, and scarf wrap, as well as the most recent Herve Leger lookbook and Capitol File Magazine.

see more photos from the event on A Lacey Perspective and TPWP Guide

LEAVE A COMMENT

This looks like such an amazing event!

xo Jennifer

http://seekingstyleblog.wordpress.com

Great photos!! Looks like so much fun 🙂 xx

Looks like fun! Love the dresses!

Fabulous! They make the prettiest dresses.

Looks like so much fun! and you girls look beautiful as always!!

xoxo, Emily

I am in love with that blue/neon yellow/black lace print maxi dress! I bet this was awesome, and you guys look great!

Jamie

New Giveaway on my blog today! 🙂
Crystal Bracelet Giveaway

Ah how lucky of you guys to go! totally jealous! All of the looks are amazing and so beautiful. Both of you look amazing as well!

these images are fantastic! and i love both of your looks!
xx theflossylife